Build Targeted Traffic

Traditional advertising media rates are quoted by cost per thousand viewers, to make the price easier to digest. But the cost to reach 1000 prospects for your business is actually much higher because only a small percentage of their audience are qualified prospects. Show us a group of 1000 “18 to 34 year-old males” in your city and we’ll show you 1000 different consumers!

"Why use a cannon to kill a mosquito?"

The wisdom of this Japanese proverb unveils the truth about advertising in traditional media such as TV, radio, newspapers, telephone directories and direct mail.

Target your customers

You wouldn't advertise retirement packages to teens, or veterinary services to consumers without pets. It used to be you had to pay to hit tens of thousands of unqualified prospects to meet your advertising goals because there was no alternative. Like the cannon used to kill a mosquito, a lot of firepower (your advertising budget) was wasted. With the Internet that’s all changed.

Search Engine Marketing

Search Engine marketing has become the most cost-effective way to reach your customers and offers unprecedented targeting capabilities.
At WSI we use unique tools and business processes, combined with techniques like Web ads, Search Engine Optimization, Guaranteed Inclusion advertising, among others, to ensure your business attracts the highest volume of targeted Web traffic possible. Pay-Per-Click advertising is the leading form of search engine marketing. It is the equivalent of a customer-seeking smart bomb. PPC allows you to reach consumers when they are actively searching for your products or services, sending qualified buyers straight to your business..

To enter your information :

Double-click inside the rounded value boxes and/or use the up and down arrows to adjust. Start by inputting your monthly ad budget, average profit per sale, and your conversion rate (the percentage of visitors to your business that actually make a purchase). If you don’t have the exact figures at hand, just use your best guess. Keywords for most businesses average a dollar or less, so experiment with different values to see a range of results.

Your WSI Internet Consultant will research the keywords for your business that will deliver the most qualified visitor traffic to your website, as well as manage every aspect of your campaign. We’ll also show you how to improve your website’s conversion rate to turn more of your web site visitors into buyers.

Once you have begun to build targeted traffic, its time to focus on Converting Visitors into Customers.

>> Shoppers use the web to compare local prices before leaving home to buy.

>> Consumers now search the web for businesses instead of looking through the phone book.

>> Web searches generate more in-store sales every day.

>> The fastest way to increase sales is being found in local web searches.

>> Local web searches can drive more foot traffic to businesses than the phone book.

>> Prospects are trying to find your business on the web right now.