B2B Internet Marketing Services

"Without conversion my website is useless"

 

Wise Business Owner

Your sales process is divided in different steps and each of them has a different goal.

 

Getting your prospect to move to the next step should be consider a conversion.

 

Examples of conversion are:

  • visit a new page
  • download a document
  • signup for a seminar
  • subscribe to newsletter
  • request a demo
  • cash a cupon

TO DO:

If you are serious about making your website work for you, please do the following:

If you don't have goals for your website meet with your web team and your marketing team and align your website with your company goals.

Make sure your webteam implement the measuring mechanisms. Then 30 or 60 days from now measure your acomplishments.

 

If you are satisfied with the results then congratulate your web team.

 

Otherwise sit with them and make a plan to adjust, and follow through. Or if you can't wait then call WSI at (905) 256 2577

 

 

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Conversion Architecture

Converting Visitors to Customers

Your website should help you move prospects within you sales process, from awareness to order

In order to help move the visitor forward in your Sales Process we need to closely work with you and have  a clear understanding of :

 

  1. Your product or service
  2. Your strength and weaknesses
  3. What are your customers looking for
  4. Your offering
  5. Your competition
  6. Your sales process

Then we work with you to  present the information so a visitor can easily read and understand and creating a flow , to help them advance within you sales process.

Setting Goals

This process involves analyzing the results you were achieving prior to work with a WSI Internet Marketing Consultant. Then setting initial valid goals on how to improve the results from your website:

  • Number of daily new visitors or potential prospescts
  • Number of pages visited
  • Geographic areas where you want to attract new businesses
  • Time a visitor stays in your website
  • Number of downloads of a whitepaper or specs sheet
  • Number of people signing for a campaign or newsletter
  • Number of people requesting a visit or a demo
  • Number of registrations to an event
  • Number of phone calls
  • Number and value of the orders
  • etc

Continuous Improvement

  • This process involves generating reports
  • Analysis of the results obtained against your goals
  • What went well?
  • What needs to be improved? How?
  • Setting new goals
  • Planning on how to achieve those goals
  • Implementing new tactics

This is a never ending process, that takes out the guess work and  that will help you to acomplish your goals and generate your Return on Investment.