TO DO:

 

Take a look at the following numbers:

 

- This year's investment in snail mail

- This year's ROI from your campaigns

- This year’s investment in e-mail

- This year’s ROI from e-mail

 

If you are satisfied with the results then congratulate your marketing and web teams.

Otherwise sit with them, make clear your goals, make a plan to improve your results, and follow through.

 

Or if you can't wait, then call WSI at (905) 256 2577

 

 

 

Email Marketing

WSI Permission Based Email Marketing Tools

WSI offers full service email marketing programs that require no investment in hardware, software or additional personnel. Your recipients always have the option to opt out of receiving your marketing pieces.
Email marketing is so effective and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.

 

WSI has experience with local companies Mississauga and the Greater Toronto Area sending relatively simple e-mail campaigns with opening rates between 10 and 20%, compare that to traditional direct mail campaigns.

Why Permission Based Email Marketing?

Here are just 15 Reasons why you should invest time and energy in e-mail Marketing initiatives

• Focusing on your existing customers is the number one way to boost profits.
• Email is a simple, easy way to stay in touch with your customers and offer value.
• Save time, energy and money while building a valuable, permission based, marketing list.
• Unmatched customer targeting and tracking capability.
• Lowest cost per unit of any advertising medium.
• Creates ongoing awareness of your brand.
• Email Marketing response rates are 20 40 times greater than traditional advertising.
• Collect email addresses, supply simple business graphics and text. WSI does the rest.
• All undeliverable email is monitored and your list is updated so it remains accurate and powerful.
• One-on-One Marketing send your customers what they want, when they most need it.
• Personalization research proves that personalized, relevant marketing returns the greatest results.
• Automated Contacts send thank you offers on important birth dates and customer anniversaries.
• Immediate Results over 80% of your responses to a promotion will happen within 48 hours.
• Easy to measure results and adjust accordingly
• WSI email tools allow you to categorize your lists and customize the messages to your customers

Building Customer Relationships

So why is email marketing so important to your business? Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalized and relevant information you're sending them. It's about building customer loyalty and the Internet makes it easier than ever.

Don't Damage Your Reputation With SPAM

Did you know that if just one person marks your email as SPAM, you may get blacklisted from an email delivery server. Imagine all of the hard work you put into crafting the perfect email and it doesn't get to any of your customers! WSI best practices will ensure that your email campaigns are not tagged as SPAM and that you are providing relevant and important emails that are structured to obtain the highest response rate.

Improving your Email Marketing

WSI Inside Edge educational article

Now, more than ever before, individuals and organizations perceive the value of email marketing as a low-cost method of reaching out to potential customers. In this edition of Inside Edge, we throw light on some best practices to ensure that your email campaigns are targeted, effective and measurable as well. What email marketing techniques and best practices can you adopt to influence positive decision making in your target audience?

Read the complete article

Do It Yourself Email Marketing

If you prefer a self service program and want a free trial, visit our partners at Constant Contact.
Or, sit down with a WSI Certified Internet Consultant to discuss a professionally managed email marketing campaign for your business.