Stop Guessing!

Make marketing decisions based on real time information.

Web Analytics is the art of interpreting complex statistical data and converting it into a customized dashboard or performance reports that are easy to read. When website owners understand their site statistics clearly, they are able to make informed decisions in managing their marketing results.

One of the main problems in managing traditional marketing results is that it's very difficult to tie the results to individual campaigns as its almost impossible to track the different sources of new business.  At the other extreme, Internet Technology allows you to track every single click, every single hit and gives you so much data that its sometimes difficult to extract the right information. What’s worse, most of these tracking reports can be difficult to read and understand.

Fortunately, we have several Web Analytics solutions that allow us to filter those mountains of data and generate easy to read performance reports. But you have unique challenges, your company is different from other companies, your goals are also unique; therefore you need to work with your Internet Marketing Consultant or Internet  Marketing Team to customize the reports so they focus on the key indicators that are most relevant to your goals. By obtaining accurate clear data that can be easily analyzed, the guesswork can be eliminated and marketing executives can allocate their budgets in a way that optimizes their Return On Advertising Investments (ROAI).

This process never ends. If you want better results, you need to analyze what's been done in the past, understand what is working, what is not working, set new goals and create the strategies to achieve them. Then, implement those strategies and measure again. Its a lot of work but as the old adage goes - "if you make the effort you'll reap the rewards".

If you are up to the task, WSI is willing to partner with you to help you achieve your goals

To Do List

If you are serious about making your website work for you, please do the following:

Meet with your webmaster and take a look of the last 12 month reports for your website.

In particular look at the evolution of the following indicators:

1. Numbers of unique visitor/month

2. Number of pages browsed/visit

3. Average time/visit

4. Sources of traffic

5. Number and quality of the keywords

6. Number of people completing the contact form, downloading documents, etc.

If those numbers have been continuously growing and you are satisfied with the results then congratulate your web team.

Otherwise sit with them and make a plan to achieve your results, and follow through.

 Or if you can't wait then call WSI at (416) 695 8867