Your sales process is divided into different steps. Each has a different goal.

Getting your prospect to move to the next step is a conversion.

 

You have a succesful conversion when your visitor advances within your sales process. Examples of conversion are:

- to visit a new page

- to download a document

- to signup for a seminar

- to subscribe to a newsletter

- to request a demo

- ask an expert opinion

- ask for a qute

- to cash a coupon

 

 

TO DO:

 

If you are serious about making your website work for you, please do the following:

 

1. Meet with your web team and your marketing team and align your website with your company goals.

2. Make sure your web team implements measuring mechanisms.

3. Then, after 30 or 60 days measure your acomplishments.

4. If you are satisfied with the results then congratulate your teams. Otherwise sit with them and make a plan to adjust, and follow through.

 

Or if you can't wait then call WSI at (905) 256 2577

 

 

 

Website Conversion Architecture

Converting Visitors to Customers

Your website should help you move prospects within your sales process, from awareness to order.

 

In order to move the visitor forward in your Sales Process we need to closely work with you and have a clear understanding of:

• Your products and services
• Your strengths and weaknesses
• What your are customers looking for
• Your offering
• Your competition
• Your sales process

Then we position your message so it is easy to read, easy to understand and helpful to your site visitors. By making information on your website clear and easy to navigate, we provide visitors with an enjoyable experience and encourage them to take the first steps to doing business with you

Setting Goals

This process involves analyzing the results you were achieving prior to working with WSI. Then together we establish some initial, measurable goals on how to improve the performance of your website including:

• Number of daily new visitors
• Number of pages visited
• Geographic areas that you want to target to attract new business
• Time a visitor stays on your website
• Number of people signing up for a campaign or newsletter
• Number of downloads of your recent whitepaper
• Number of registrations to an event
• Number of phone calls
• etc

Continuous Improvement

• This process involves generating reports
• Analysis of the results obtained against your goals
• What went well?
• What needs to be improved? How?
• Setting new goals
• Planning on how to achieve those goals
• Implementing new strategies

This ongoing process removes the guess work, ensures you achieve your goals and generates a healthy Return on Investment!