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In a perfect world, where everybody plays by the rules, this would be enough and the work of the search engines should be pretty easy. 

The problem is that many self-proclaimed "SEO Experts" are looking for short term results just to increase website traffic without having in consideration the long term consequences of their actions.

Some of those "SEO Experts" use what are called "Black Hat" tricks to trick search engines like Google.

The ONLY thing that Google has never changed is their goal to provide the end user with meaningful results. So the simple formula for getting the attention of your target market is:

A few years ago it was relatively easy to position a website at the top of Google's search results.

Initially there were only few websites online and because Search Engine Optimization (SEO) was just starting, the few websites who applied the basics principles of SEO were able to achieve rapid success.

Nowadays almost everybody is familiarized with the concept of SEO and most businesses are trying to optimize their websites because the importance of being at the top of the search results would mean that they will be able to be more visible and therefore reach more prospects.

There are ten simple ways to ensure that your website attracts the right kind of visitors, gets them to stay on your site and move within your sales process, and of course make them contact you. So your website finally becomes a revenue generator as opposed to an expense.